There are so many ways to market product nowadays. Social media has risen to the number one spot over traditional marketing methods however this too is quite time consuming.
Automation comes into the game when time is a crucial factor. Automating something helps you save money, effort and time. Marketing automation for your ecommerce platform can help you hit a better target and perform more in a lesser amount of time.
This is definitely a win in my book.
Let’s look at some of the key benefits of automating your marketing process.
Improved Customer Service
The health of your ecommerce platform depends on how happy your customers are. This is not rocketing science and every business owner knows this.
However, with the current generation traditional customer service methods have proven to be quite dissatisfying. Customers want quick replies to queries and might not want to call your hotline and wait till he or she is transferred to the next available agent.
The quicker they get their doubts cleared the happier they will be.
Some examples of automation in terms of customer service are live bots/chat and automated replies on social media channels.
Customer Insights
Marketing is all about learning about your target market and then delivering the right product to fill gap. Marketing automation can do exactly this by collecting useful information every time a customer browses your store.
There are many tools that allow you to do this by collecting the time they visit, the products they look at, the sizes they buy, bounce rates and other stats. You can use these insights when running campaigns to target those customers.
Even though these can be done using an online tool I suggest that you use professional marketing agencies. For example, if you manage a shopify platform you can get a set of shopify experts Melbourne has quite a few agencies handling such automation.
Lead Nurturing
When it comes to lead generation most of your leads might qualify but around 75% of them are not convinced that they need the product.
However, by using customer insights you can nurture these leads by sending them personalized campaigns and engage them so that they feel that they need the product. Automation can do this for you without any human intervention.
Monitor Multiple Channels
Omnichannel service is a norm nowadays but however managing these channels require effort. As a human it is not possible to be present at all the channels simultaneously. This is made easy with marketing automation.
You can use bots and other tools to monitor these channels and it can give you insight on where the huma intervention is required.
Save Staff Expenses
Automating your marketing helps your get more return on investment on your employee expenses. You can drastically reduce redundant and time-consuming marketing tasks and use that effort elsewhere.
These are some of the main benefits of using automation for your marketing process. You can receive some of these benefits even if you run a physical store.
